CULTURE • MIDLIFE • STYLE
Sheeda Blkwd is a Jersey-born, Kingston-found storyteller reaching women 35-64 across the US and the Caribbean diaspora and turning over two decades of design experience into lifestyle content that’s beautifully crafted and effortlessly attainable. Sheeda is 50 & still… redesigning.
1.8M
organic views in 30 days
60K+ interactions | 3.7K+ shares on one reel
The views are cool... but the best part is seeing women in the comments saying, "I need that too!" and sharing it with their girlfriends.
INSTAGRAM:
115K views • 67K reach • 845 shares
20.8K followers
FACEBOOK:
16K views • 6.3K viewers •175 interactions
5K followers
TIKTOK:
17.9K views • 11K viewers •36 shares
2.9K followers
AUDIENCE:
Gender: 74.6% women on Instagram, 76.8% on Facebook, a near-even split on TikTok
Age: 35-64 is the core across every platform, 45-54 is the single largest segment everywhere
Geography: US-led, with meaningful Caribbean diaspora concentration.
Across Facebook and Instagram, 70-92% of engagement comes from non-followers. Her content earns new audience, it isn't just served to an existing one. That's organic reach a brand can't buy.
SIGNATURE
I'm a mom of 3 young men, a perimenopausal wife to my Jamaican love of 20+ years, and a former NYC apparel designer. Caribbean vibes, tropical views, and personal style are my kind of life. Midlife has changed me in more ways than one, but one thing it hasn't touched is my creativity. Whether it's through music, movement, humor, or what I'm wearing, I bring all of me to content creation. I'm living out loud at 50 and still redesigning as I go.
CULTURE • MIDLIFE • STYLE
CULTURE
Some stories are better told through lyrics. With lip-syncing, expressions, and a little attitude, I bring pieces of my life to the screen, from family moments and marriage across cultures to a woman still redesigning herself at 50. It's that familiar feeling that gets people tagging and sharing with someone who knows the story all too well.
669K views |3.8K shares
MIDLIFE
Ms. Peri shows up unexpectedly and always uninvited. Through cloning skits, I bring the interruptions of perimenopause to life with humor and a little attitude. It's that all-too-familiar recognition that gets people commenting instead of scrolling and sharing with the friend who's dealing with the very same thing.
34K views |627 shares
STYLE
Sometimes one piece is all it takes. With rhythm, movement, and a little attitude, I let the product take center stage, timed to the beat without saying a word. It's that mix of style and entertainment that makes a simple fashion find feel like a moment worth watching, remembering, and sharing.
778K views |3.6K shares
PARTNERSHIPS
UGC CONTENT
Content created for your brand's channels. From product demos and testimonials to lifestyle storytelling, I adapt my creative approach to fit your brand's voice.
✓ Product demos + unboxings
✓ Voiceovers + testimonials
✓ Lifestyle content
✓ Filmed + edited
CREATOR COLLABS
Your brand, my personality. Sponsored content brought to life through my signature storytelling, humor, movement, and style, shared with my audience.
✓ Reels + Stories
✓ Creative concept
✓ Organic brand integration
✓ Usage rights available
MONTHLY PARTNERSHIPS
More than a one-time moment. Ongoing content that keeps your brand showing up through fresh ideas, relatable storytelling, and consistent creative.
✓ Custom monthly packages
✓ Creator content + UGC
✓ Videos + photography
✓ Ongoing creative planning
LIFESTYLE PHOTOGRAPHY
Real-life moments with a creative eye. From styled products to everyday settings, I create imagery that feels natural, intentional, and true to your brand.
✓ Product + lifestyle shots
✓ Creative styling
✓ Edited photography
✓ Multiple crops available
UGC
Beauty & Wellness
Style
Lifestyle
