MEDIA KIT
1.2M+ impressions across platforms in the last 30 days. Zero paid promotion.
Sheeda Blkwd is a Jersey-born, Kingston-found storyteller reaching women 35-64 across the US and the Caribbean diaspora, at 50 & still becoming.
PLATFORMS
Instagram
609K views* · 265K reach* · 2.7K shares*
20.2K followers
Facebook
· 475K views* · 143K viewers* · 7K engagement*
4.8K followers
TikTok
186K views* · 114K viewer*s · 390 shares*
2.7K followers
*insights from last 28 days for FB + TT and 30 for IG
PROOF
Across Facebook and Instagram, 87-93% of engagement comes from non-followers. Her content earns new audience, it isn't just served to an existing one. That's organic reach a brand can't buy.
WHO’S WATCHING
Gender: 77% women on Instagram, 87% on Facebook, a near-even split on TikTok
Age: 35-64 is the core across every platform, 45-54 is the single largest segment everywhere
Geography: US-led, with meaningful Caribbean diaspora concentration, strongest on TikTok (19.6% Jamaica) and Facebook (#2 country overall)
This is a buying audience: homeowners investing in their spaces, women navigating midlife with intention, people who share what they trust with the people they love.
WORK
culture
This is what her sons grew up inside, not performed for a camera. People share it because they're tagging the specific person in their life navigating the same thing, a blended family, a marriage across culture, a kid getting both sides.
564K views |3.3K shares
Culture story, styled moment drove comments
style
A straight face, a rhythm, and a product as the punchline. This is the format, deadpan delivery timed to the beat, the shoe or the piece doing all the talking. It's repeatable with any track, which means it's built to work in a brand's world too, not just mine.
463K views |2.1K shares
Style feature, featured shoe drove comments
midlife
Ms. Peri says the thing before the audience says it out loud. That recognition is why people comment instead of scroll past, and they share it to the friend who's in the thick of the same symptom right now.
32.5K views |158 shares
Perimenopause Talk, comments on topic
PARTNERSHIPS
Paid Placement
1-3 reels posted across Instagram, Facebook, and TikTok same day. Brand receives passive affiliate coverage through Amazon Storefront, ShopMy, and LTK at no additional cost.
Monthly Retainer
Ongoing partnership inside the 50 & Still... series. Monthly content, storefront integration, and story coverage. For brands ready to be part of the world, not just in it.
Recent Collabs
Neutral Curtains | Sheila The Label | Sande Kids | Designer Plants USA | Bed Story
RATES
Single Placement
One reel posted across Instagram, Facebook, and TikTok same day.
starting at $550
3 Post Bundle
Three reels posted on agreed schedule across Instagram, Facebook, and TikTok same day.
starting at $1,000
Monthly Retainer
Monthly creative integration across content, storefront, and stories. Built around your brand inside a real life your audience already trusts.
starting at $1,500/month
Instagram Story + Link-in-Bio Placement
Single Story + Bio Link (3-5 days) - $150-300
Extended Placement (7 days) - $300-450
Extended Placement (14+ days) - $500+
Usage Rights Add-On
(for brands wanting to repost or run placement content as a paid ad)
Organic repost on brand channels: +$150-200, 6 month window
Paid social ad usage (Meta): +$250-400, 30 day window
Payment Terms
Single Placement: Payment in full due before content production begins.
3 Post Bundle and Brand Partnership: 50% due at contract signing. Remaining 50%
due on the 1st of each subsequent month regardless of where content falls in the posting schedule.
Content rights do not transfer until payment is received in full.
All usage rights confirmed in writing before any content is delivered.
Late payments accrue a 1.5% monthly fee after the agreed due date.
One revision round included. Additional rounds billed at $75 per round.
Looking for content for your own channels instead? See UGC rates HERE.
